In times of crisis, organisations search for silver bullets to fix issues, and spend weeks analysing data in search for it..

Analysis however falls short when problems are complex
and multi-variable, and many companies exhaust teams and time
over-rationalising in search for the perfection solution.

Solution-focussed work offers a powerful alternative to explanation
search : like a powerful antibiotics kills all germs and make lab analysis
irrelevant, a timely and powerful 80% solution often addresses the
opportunity better than a hypothetical water-tight 100% solution -
and can be improved along the way…

Solution focussed work welcomes the subjectivity of individuals,
and therefore unleashes their creativity - many great solutions can be
offered to a problem as long as academic perfection is not the goal.

Analytical thinking becomes only marginal to solution finding - creative
synthetizing is about leaving the details, seeking connection between
facts, to capture the big picture, and uncover a cut-through solution
that addresses it. We call this a solution leap.

• In the late 90’s, Benckiser, the world number one for automatic
  dishwashing detergents, invested millions to find a powder that
  would be efficient, safer for consumers, but whose price would
  maintain their profitability. A seemingly impossible challenge…
  
  
• Ultimately, the Company changed gear and totally refocussed
  its sales to tablets, a safe and efficient product form for which
  consumers accepted to pay a premium.
  
  
• This solution leap totally redefined the market, boosting shares
  and profit and making the original problem almost irrelevant.