Our solutions workshops are built specifically with you and
tailored to your need. Here are stories about an organization where
our stepchange basics created stepchange.

• Coca-Cola contacted StepChanging with the desire to improve the efficiency of the relationships between marketing and other departments. In this "pure marketing" company, the key functions supporting marketing (finance, R&D,legal...) must have a clear view about what marketing is about, and how marketing people perform their workin order to provide the most efficient support. Without understanding, establishing a true partnership is difficult, with the risk that the support functions would be limited to a "service" role.

  In collaboration with Coca-Cola, StepChanging put in place Marketing for Non-Marketers sessions, where key players in the support functions from all over Europe could discover the key tools of marketing. Over a two-day workshop, they were given the mission to create a new Brand, with its positioning and product briefing, as well as advertising and promotion plans. Says Corinne Paquot, HR director for the Benelux/France division : "the case study was a great occasion to concretely put in place the marketing concepts brought to the participants".

• That very performing Belgian below-the-line agency asked StepChanging to help solve internal difficulties. Strong growth had taken the agency from a 5-people operation into a 25-people company in a short period of time, but the internal workprocesses had barely evolved. Management was overworked but less available to the staff, which generated frustrations and conflicts.

  Through a thoroug preparation with management, and a 2-day workshop with the staff, StepChanging was able to surface frustrations and help them re-create a positive vision the company. The team evolved from a spirit of retaliation to what they perceived as "less support" from the management to a "bet of trust" and the desire to take the charge of improving the situation. The concrete outcome of the workshop was clear committments from the team on a number of process innovations which would facilitate and improve their own work. The group also made concrete recommandation to the management, like a change in offices and the creation of a weekly business meeting.

  Management supported and implemeted the recommendations, which solidifed the new team motivation, and allowed to structurally change the work processes within the team - for the better.

• The International School Bangkok, the number one international school in Thailand, contacted StepChanging to redefine its marketing approach. But in an school, a whole community works hard for the welfare of students, not for profit. Marketing cannot be the property of a few experts, and the challenge was to have the entire community support the effort.

  StepChanging put in place a serie of short multi-disciplinary workshops, allowing teachers, parents, or counsellors to participate to the thinking effort. Thanks to a carefully built work process, they could actively participate to the elaboration of a new positioning, sharing their thoughts and specific experience.

  The results was a well-substantiated communication document called the "10 truths of ISB", which is now at the core of every marketing effort. More importantly even, the process allowed to re-align the ISB community on what they stand for, and what they want their leadership to be based upon. Says Dr Roxy Pestello, deputy Head : "in two weeks, the process started a marketing dynamic that is really owned by the entire school. This was critical, and would have taken months without the help of Benoit".